Radio and TV are formally established media with the greatest reach worldwide.
However, their source of self-sustenance has been diminished in recent years.
Audience Data Extraction and Analysis via WhatsApp. From initial collection to advanced analysis; we implement cutting-edge technologies in data analytics and natural language processing (NLP) to turn everyday interactions on WhatsApp, between formal media and their audience, into valuable actionable insights.
This in-depth approach allows publishers to thoroughly understand their audience's preferences, behaviors, and needs, thus optimizing their content, advertising, and marketing and engagement strategies; as well as the communication needs of its customers.
• Get transparent information.
• Know your customers.
• Segment properly.
• Recognize changes in consumption patterns.
• Identify growth opportunities.
Message analysis to identify trends and preferences to make real-time adjustments and build quality content strategies to ensure your audience's satisfaction and loyalty.
Target audience segmentation Map insights such as: demographics, particular interests, consumption patterns, behaviors, and high engagement moments to deploy personalized ads at the right times that ensure the efficiency of ad campaigns by targeting them to the right market.
Strengthen the connection between the medium and its audience, promoting a more participatory and engaged community; by analyzing interaction patterns to discover the most effective practices and ideal times for communication.
Supply-side innovation based on the explicit needs and desires of the audience.
Through constant monitoring of conversations to identify changes in audience interests and emerging trends in the sector.
Providing intuitive analytics platforms with key metrics and data visualizations.
It ensures the trust of the audience by protecting their information in accordance with current regulations.
Applying data security best practices and complying with data protection laws.
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