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  • Más
    • HOME
    • about us
    • SERVICES
      • Mineria de datos
      • Whatsapp status data
      • B1OP 15%
      • B1OP MEDIA
    • CONTACT
    • Work with us

  • HOME
  • about us
  • SERVICES
    • Mineria de datos
    • Whatsapp status data
    • B1OP 15%
    • B1OP MEDIA
  • CONTACT
  • Work with us

DATA IS THE FUTURE AND WE NEED TO KNOW HOW TO USE IT TO OUR ADVANTAGE

 Radio and TV are formally established media with the greatest reach worldwide. 


 However, their source of self-sustenance has been diminished in recent years. 



HAVE YOU WONDERED...

  •  How much interaction does your station have on a daily basis?  

  •  What is its scope? 

  •  From where do they hear and/or see it? 

  •  Are you letting your audience data slip through the cracks? 

  •  Do you know what you can do with this data?   

B1OP Data Analysis for Formal Media

Service Proposal

 Audience Data Extraction and Analysis via WhatsApp. From initial collection to advanced analysis; we implement cutting-edge technologies in data analytics and natural language processing (NLP) to turn everyday interactions on WhatsApp, between formal media and their audience, into valuable actionable insights. 


This in-depth approach allows publishers to thoroughly understand their audience's preferences, behaviors, and needs, thus optimizing their content, advertising, and marketing and engagement strategies; as well as the communication needs of its customers. 

Data allows us to...

 • Get transparent information. 

• Know your customers. 

• Segment properly. 

• Recognize changes  in  consumption patterns.

• Identify growth opportunities.


SERVICIOS B1OP MEDIA

Content Personalization

Optimization of Advertising Strategies

Optimization of Advertising Strategies

  Message analysis to identify trends and preferences to make real-time adjustments and build quality content strategies to ensure your audience's satisfaction and loyalty. 

Optimization of Advertising Strategies

Optimization of Advertising Strategies

Optimization of Advertising Strategies

   Target audience segmentation Map insights such as: demographics, particular interests, consumption patterns, behaviors, and high engagement moments to deploy personalized ads at the right times that ensure the efficiency of ad campaigns by targeting them to the right market. 

Improved Interaction and Engagement

Optimization of Advertising Strategies

Development of New Products or Services

  Strengthen the connection between the medium and its audience, promoting a more participatory and engaged community; by analyzing interaction patterns to discover the most effective practices and ideal times for communication. 

Development of New Products or Services

Development of New Products or Services

Development of New Products or Services

 Supply-side innovation based on the explicit needs and desires of the audience.

Competitive and Trend Analysis

Development of New Products or Services

Competitive and Trend Analysis

  Through constant monitoring of conversations to identify changes in audience interests and emerging trends in the sector. 

Custom Reports and Dashboards

Development of New Products or Services

Competitive and Trend Analysis

 Providing intuitive analytics platforms with key metrics and data visualizations. 

Privacy and Data Security Compliance

Privacy and Data Security Compliance

Privacy and Data Security Compliance

 It ensures the trust of the audience by protecting their information in accordance with current regulations.
Applying data security best practices and complying with data protection laws.

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